Globe Telecom formed a strategic partnership with The Binary Holdings (TBH), bringing NFT-enabled services and rewards to Globe users.
According to Globe, it "is taking another step at engaging customers in an innovative way by embarking on a strategic partnership with The Binary Holdings."
Fando, a tokenized video streaming platform, is one of TBH's products. It enables Globe users to acquire $BNRY tokens by viewing and creating videos, thereby increasing user engagement and retention.
Here are the key highlights of the Globe X The Binary Holdings collaboration.
Tokenized Cashback Service
Globe users will benefit from a tokenized cashback service, earning $BNRY tokens for every in-app purchase. These tokens can be used for discounts on purchases or to generate passive income, providing added value for Globe customers.
Customer Benefits
The introduction of $BNRY tokens incentivizes spending within Globe's ecosystem, boosting customer satisfaction and loyalty by offering tangible rewards for their engagement and transactions.
Globe further explained that in-app purchases in the GlobeOne app allow users to earn an equivalent of 2 percent BNRY tokens (the utility token of TBH), which will be seeded in their Fando account and can be used to redeem rewards inside Fando's rewards catalogue.
If you will recall, Globe Telecom has long been exploring NFT (non-fungible token), metaverse, blockchain, cryptocurrency, and other Web 3.0 developments. It has collaborated with Gudi NFT and Superordinary Friends NFT.
Currently, Globe has nearly 59.5 million mobile subscribers (Globe and TM).
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